Tourism
In addition to creating a significant source of income for all countries in the world, tourism assumes an important role in maintaining global peace by facilitating cultural and social communication and cohesion at global scale.
According to the data announced by the World Tourism Organization, Türkiye was among top 10 tourist destinations in the world in terms of tourist numbers in 2019. In Türkiye, tourism industry directly contributed USD 37.5 billion to GDP in 2019. Even though it was seriously affected by the pandemic in 2020, tourism revenues of Türkiye reached almost USD 24.5 in 2021 which marks an increase by 103% compared to the previous year.
Hospitality, the main part of tourism industry, is quite open to improvement, development and change. Sustainability of hospitality services greatly depends on relationship marketing. Powerful communication makes it possible to create, improve and sustain relationships with customers.
International hospitality standards are favored by tourists who are not knowledgeable about the country and territory and therefore, those standards should always be upheld whether for vacations or business travels. Since hospitality industry has a defining role in supply, enrichment of the quality and standards of hospitality industry will increase demand for mass tourism and global tourism.