Tourism
Tourism is a significant source of income for countries worldwide and plays a crucial role in fostering international cultural and social communication. Its unifying influence also contributes greatly to the preservation of global peace.
According to data from the World Tourism Organization, Turkey ranked among the top 10 tourism destinations globally in 2019 by hosting one of the highest numbers of tourists. In the same year, tourism’s direct contribution to Turkey’s gross domestic product reached 37.5 billion USD. Although tourism was among the sectors most affected by the pandemic in 2020, tourism revenues rebounded strongly in 2021, increasing by 103% compared to the previous year and approaching 24.5 billion USD.
Accommodation services, a cornerstone of the tourism sector, remain one of the most open areas for continuous improvement and development. Relationship marketing is vital for ensuring the sustainability of these key services. Establishing, developing, and maintaining the relationship between the business and its customers is directly linked to the strength of this communication.
International accommodation standards serve as a decisive criterion for tourists unfamiliar with the host country or region. Whether traveling for leisure or business, accommodation is too important to be left to chance. As accommodation—the primary factor determining supply in tourism—becomes richer in quality and standards, it will increase both mass tourism and international tourism demand.






